Dairy Beverages Market Size, Revenue, Key Players, Growth, Share and Forecast Till 2027
Dairy drinks or beverages are healthy drinks containing several nutrients such as phytosterol, protein, magnesium, calcium, fiber, omega 3, and antioxidants. It has sufficient amounts of fats and proteins with people consuming it for post-workouts and on-the-go. The global dairy beverages market report by Market Research Future (MRFR) contains pertinent trends, opportunities, and challenges for the period between 2020 and 2027 (forecast period).
Market Scope
The
global dairy beverages market is set to reach a value of USD 106.85 Billion by
2027. With the need for beverages to serve as meal replacement meals for
post-gym session, the market is expected to capitalize on this trend.
Introduction of new flavors as well as preference of yogurt and whey drinks are
likely to drive the market demand exponentially. High demand for ready-to-drink
(RTD) beverages and launch of new concoctions can bode well for the market.
Availability
of beverages in a plethora of flavors, packages, and sizes can create
differentiation among products and reduce cannibalization within the market.
Rising awareness levels of consumers from social media and addition of
additives to the regular mix for enhancing health benefits of these drinks can
drive the global dairy beverages market growth. Investments in manufacturing
facilities for expanding to more regions is one of the foremost strategies of
top players in the dairy beverages industry.
But
increasing cases of lactose intolerance and dairy alternative drinks can pose a
challenge to the market.
According
to the MRFR reports, the global Dairy Beverages Market Size is likely to attain a
over USD 106.85 Billion by the end of 2027 while flourishing at a healthy CAGR
of over 5.50% during the forecasted era.
Segmentation
The
global dairy beverages market has been segmented by type, packaging type, and distribution
channel.
Based
on type, it is categorized into kefir, buttermilk, milk, and others. Milk is
further divided into plain and flavored milk. Among them, milk is expected to
hold a majority of the market due to benefits of milk and other supplementary
ingredients. On the other hand, the kefir segment can register a remarkable
growth rate due to inclination towards consumption of probiotics.
Based
on packaging type, it is segmented into cans, bottles, cartons, and others.
By
distribution channel, the global market has been categorized into store-based
and non-store-based. The store-based segment is expected to be the dominant
channel for dispersing the products to customers. This can be attributed to
consumer tendency to shop at neighborhood stores. However, the non-store based
segment can register a phenomenal growth rate owing to brands partnering with
ecommerce stores to sell their goods.
Regional Analysis
The
global Dairy Beverages Market Overview reports regions of prime
importance, namely Europe, Asia Pacific (APAC), North America, and the Rest-of-the-World
(RoW).
North
America is projected to dominate the global market by being the lead
contributor owing to presence of various brands having a large presence in the
region. High nutritive value of dairy and RTD beverages by consumers as well as
efforts by manufacturers to take the green initiative by offering products in
recyclable containers can bode well for the market till 2027.
Competitive Outlook
ITC
Limited, Lactalis Group, Arla Foods amba, Britannia Industries Limited, Parag
Milk Foods Ltd, Gujarat Cooperative Milk Marketing Federation Ltd., Nestlé SA,
Organic Valley, The Whitewave Foods Company, Borden, Inc., Mother Dairy Fruit
& Vegetable Pvt Ltd, Grupo Leche Pascual SA, The Kefir Company, Freedom
Foods Group Limited, and Dean Foods Company are prominent players working in
the global dairy beverages market.
The
main strategy of these players would be in rebranding the drinks in consumer
minds as a necessity instead of a casual drink. Capturing other demographics
other than health enthusiasts can lead to additional customer demographics and
reduce the image of one-milk-fits-all ideology.
Industry Update
Pick-me-up
drinks are a necessity in time-consuming schedules of consumers. Keeping this
in mind, Dannon Co., has launched a line of caffeinated dairy beverages under
its Oikos brand. It has four new flavors and partnered with Walmart for the
line to gain additional exposure and a larger base of customers.
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