Digestive Health Products Market Insights by Type, Key Player Insights with Regional Outlook Forecast 2022-2030
The Digestive Health Products Market was worth USD 22.1 billion in 2022 and is estimated to reach USD 34.79 billion by 2030, with a projected CAGR of 6.7% during 2023-2030.
The
global digestive health products market is proliferating rapidly mainly due to
the increasing recognition and popularity that these products have been
continuously garnering. Digestive health and wellness are the latest trends,
today. Consumers are increasingly demanding gut-friendly products that are
plant-based, deliver functionality, and more importantly, taste great.
Moreover,
millennial consumers are driving the demand for digestive-oriented products,
primarily. Also, product developers continue to incorporate functional
attributes to address consumer needs related to gastrointestinal (GI) health.
All these factors are commutatively escalating the market on the global
platform, allowing it to soar high.
Acknowledging
the enormous rise, The Digestive Health Products Market
Outlook witnesses currently, Market Research
Future (MRFR), in its recently published study report asserts that the size of
the global digestive health products market is expected increase further over
its previous growth records by 2022, registering a phenomenal CAGR throughout
the forecast period (2016 to 2022).
Various
scientific researches have proven that prebiotic ingredient can enhance the
body’s natural supply of probiotics, further, acting as a fertilizer that
boosts the support mechanism of probiotics. Hence, people are focusing on
fermented food products as the core ingredient that can provide numerous
benefits. This trend, as a result, is driving the growth of the market.
Another
prominent trend that is supporting the growth of the digestive health products
market is the shift in consumers thinking that focuses on the health of the
microbiome as the root of wellness. They carefully choose the food product that
can help the body to absorb nutrients most efficiently.
Additional
factors that are supporting the growth of the market are the growing prevalence
of digestive disorders including mal-absorption, decreased food intake, and
bacterial overgrowth among others. Moreover, raising awareness towards health
and the shift of food preferences & choice of healthy lifestyle amongst the
ever-increasing population are some of the major driving forces that are
pushing up the growth of the market.
Global Digestive Health Products Market – Segmentations
For ease of understanding, the Digestive Health
Products Market Insights are segmented into five key dynamics: -
By Product-Type : Prebiotics, Probiotics, Multi-Vitamins, Digestive
Nutritional Supplements, and Lactase Nutritional Supplements among others.
By Delivery Format: Tablets, Capsules, Chewable, Caplets, Drops,
Sticks, Soft Gels, Liquids, Gels, and Suppositories among others.
By Specialty Diet : Vegetarian, Natural, Gluten-Free, High-Fibre,
and Dairy-Free among others.
By Application: Functional Beverages, Functional Foods, Breakfast
Cereals, Pharmaceuticals, and Supplements among others.
By Regions: North
America, Asia Pacific, Europe, and the Rest-of-the-World.
The North America Digestive Health Products
Market is expected to experience a growth rate of 6.7% by
2030 and is considered the most significant region in this market.
Global Digestive Health Products Market – Geographical
Analysis
North
America digestive health products market accounts for the leading market
globally due to the increasing demand for digestive supplements for healthy gut
processing. The market is expected to create a large revenue pocket by 2023,
registering a healthy CAGR. Consumers in the North American region take their
overall health seriously, physical body, mind as well as emotional
wellbeing. As a result, lifestyle-based
products are positioning high in every life, irrespective of age and
gender.
The
European region accounts for the second-largest position in the global
digestive health products market. The presence of health-conscious populace and
the resurging economy in the region are two of the primary factors driving the
market growth. Moreover, easy accessibility to the mainstream digestive health
supplements though every consumer store acts as a major tailwind that
encourages the consumption as well as demand for digestive health products in
this region.
The
Digestive Health Products Market Outlook in the Asia Pacific region has emerged
as a profitable market, globally. Factors such as the increasing demand for
digestive supplements in rapidly developing countries such as China and India
and are driving the growth of the regional market.
Global Digestive Health Products Market – Competitive
Analysis
Fiercely
competitive, the Digestive Health Products Market Insights appears to be
fragmented with the several large and small-scale players forming a competitive
edge. Common strategic initiatives adopted by the key players include
collaboration, partnership, acquisition, expansion, and product/ technology
launch. These strategies help them to
maintain their positions and to gain an edge over their competitions in this market.
Product
innovation, added health benefits, pricing, product differentiation, and
category extension are the parameters based on which these key players compete.
Manufacturers and distributors operating in the market are prohibited from
marketing products that are misbranded or adulterated.
Key Players:
Major
players leading the global digestive health products market include Danone S.A.
(France), Nestle S.A. (Switzerland), Danisco A/S (Denmark), Arla Foods Inc.
(Denmark), BioGaia AB (Sweden), Yakult Honsha Co. Ltd. (Japan), Chr. Hansen
holding (Denmark), Cargill Incorporated (U.S.), Lallemand (Canada), and Abbott
Laboratories (U.S.) among others.
Industry/Innovation/Related News
March 27, 2019 ---
Choopoons (the US), a leading global leader in plant powered wellness that can
enrich digestive and gut health launched its new plant-powered line of
gut-friendly drinks, yogurts, and dressing - Simply Free. On a mission to prove
that plant-based drinks, yogurts, and dressings can combine functionality and
great taste, the company has proven to be the best at it.
Choopoons
products offer up to 50 % of daily fiber intake, with a compelling combination
of fiber, omega 3’s, probiotics, prebiotics, and antioxidants, which work much
more effectively together.
February 28, 2019 ---
Country Life LLC (the US), a leader in the natural health industry
together
with its brands Country Life Vitamins, Biochem, and Iron-tek launched a new
line of digestive health products - Gut Connection.
These
products are made using fermented whole food yeast, Saccharomyces cerevisiae
and contain 630 mg of EpiCor, a whole food fermentate prebiotic. The line
consists of eight SKU’s including Digestive Balance, Sleep Balance, Immune
Balance, Mood Balance, Stress Balance, Cognitive Balance, Weight Balance, and
Energy Balance.
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