Energy Drinks Market Outlook Opportunities, Development Status, Regional Trends, Sales Revenue and Industry Growth
As per the reports by MRFR, the global market for energy drinks is projected to acquire a size of over USD 89.4 billion by 2030 while recording a robust CAGR of approximately 11.90% during the assessment timeframe.
Energy drinks refer to the drinks consumed
in the form of a beverage and have a high concentration of taurine, ginseng,
guarana, caffeine, and stimulants, amongst others. As the definition suggests,
they are known as helping in improving mental alertness and physical
performance. They are available in both carbonated and non-carbonated forms.
The Energy
Drinks Market Insights has witnessed massive growth in recent times. The market's
growth is attributed to the growing consumption among the young generation,
growth in health and fitness awareness, and changing lifestyles worldwide.
However, the market's growth is likely to be restricted by concerns regarding
overconsumption of caffeine and its side effects.
Segment Analysis
The global Energy
Drinks Market Outlook has been divided into several segments based on type,
packaging, distribution channel, and region.
Based on type, the global market
for energy drinks is split into the non-alcoholic type and alcoholic type.
Based on the packaging., the global
market for energy drinks has been divided into cartons, bottles, cans, and many
others.
By distribution channels, the
global Energy Drinks Market Insights are split into supermarkets, convenience
stores, vending, drug stores, sport nutrition chains, mass merchandisers, and
many others.
Regional Analysis
The global market for energy drinks
is studied across five major regions, including North America, Asia-Pacific,
Europe, the Middle East, and Africa.
As per the research reports by
MRFR, the global market for energy drinks is led by the European region. The regional
market's growth is driven by a high senior population, a growing obesity rate,
and increasing awareness regarding fitness, health, and preventive health care.
The North American regional market
for energy drinks is likely to secure the second position globally. The regional
market's growth is being driven by the increasing competition, changing
lifestyles, and innovations in the spa market and the health club market.
Furthermore, increasing inactiveness among people is also likely to impact the
regional market's growth positively.
The Saia-Pacific region holds the
third position in the global energy drinks market. The regional market's growth
is being propelled by an improved standard of living and increasing awareness
regarding health and fitness.
The energy drinks market for the
Middle East & African region is anticipated to register the slowest growth
over coming years. Lower concerns among people regarding their health and
fitness and the non-availability of adequate health facilities are factors
causing the regional market to grow slowly.
Competitive Analysis
The global market for energy drinks
has a strong and competitive landscape. The list of leading players in the
global energy drinks market includes Red Bull GmbH (Australia) and PepsiCo.
Inc. (US), Rockstar, Inc. (US), Coca-Cola Company (US), Arizona Beverages (US),
Taisho Pharmaceutical Co. Ltd. (Japan), Monster Beverages Corporation (US),
Lucozade (UK), Amway Corporation (US), Living Essentials LLC (US), and several
others.
Recent Developments
·
January 2022- The 21-year-old TikTok star, Addison
Rae, collaborates with wellness brand Alani Nu! for a brand new flavor and
the latest protein bar flavor.
Berry Pop, a fresh
remix on strawberry popsicles, is the latest energy drink flavor. The drink
also consists of 200mg of caffeine and a touch of biotin for zero sugar.
Cookie Dough is the
latest protein bar by Addison that has a chocolate chip, doughy center, and a
rich chocolate dip for 16g of protein and just 4g of sugar.
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