Mezcal Market Research, Industry Growth, Insights, Top Companies by Report
Market
Overview
The Mezcal
Market was worth around USD 350 Million in 2019 and is expected to have a
compound annual growth rate (CAGR) of 11.3% from 2020 to 2027.
Market
Dynamics
Mezcal
Market Outlook demand has increased significantly
over the last couple of years. The growing preference for premium alcoholic
beverages has been a major factor in the mezcal market's development. Mezcal is
an agave-based distilled alcoholic beverage. It is a popular Mexican alcoholic
beverage made from a variety of agave varieties. Mezcal and Tequila are both
distilled spirits from Mexico. Mezcal has gained widespread popularity
worldwide in the last few years.
Millennial
populations are increasingly gravitating toward craft drinks, which is fueling
the mezcal market's development. The younger generation worldwide is
gravitating toward drinks with authentic flavors. This is propelling the mezcal
market forward. While mezcal is a regional beverage, globalization and
commercialization have resulted in its globalization and commercialization.
Additionally, rising global disposable income combined with robust e-commerce
platforms is generating exciting prospects for mezcal producers worldwide.
Globally, that disposable income is resulting in a trend toward premium alcohol
and craft beverages consumption. The increase is due to a variety of factors,
including rising buying power among individuals worldwide, the demand from the
millennial generation, and others.
Unlike
mezcal, which can be made from a variety of agave plants, tequila can only be
made from blue agave. The growing preference of the younger generation for
authentic flavors and "small-batch spirits" has contributed
significantly to the global demand for mezcal beverages. The large spirit
companies' investments in the mezcal category are expected to generate
lucrative prospects for the mezcal industry in the near future. As a result of
the boom in demand for mezcal drinks, key producers are capitalizing on the
opportunity through strategic mergers and acquisitions, alliances, and joint
ventures to expand their regional reach.
In 2019, North America mezcal market dominated the
global market, owing to the US's increasing consumption of agave-based spirits.
The United States is a significant market for mezcal in North America and is
expected to grow at the fastest rate during the forecast period. According to
MRFR research, Mezcal consumption increased by approximately 28% in the United
States in 2018. The growing desire of the younger American population for
authentic flavors has been a significant factor in the growth of Mezcal
consumption in North America.
The European mezcal market is
expected to rise at the fastest rate during the forecast period. The growing
target population for mezcal is a major factor in the growth of mezcal
consumption. Additionally, growing consumer awareness of mezcal beverages
through consumer festivals such as London Mezcal Week and Tequila & Mezcal
Fest is expected to build lucrative growth opportunities in the coming years.
Asia-Pacific represents a new revenue
stream for the mezcal industry. The arrival of a sizable millennial population
in China, Japan, and other South-East Asian countries is expected to generate
an opportunistic demand for established players.
The rest of the world is comprised of
South America, the Middle East, and Africa. The area is home to some of the
world's fastest growing economies. Increased disposable income and a growing
demand for premium alcohol among expatriates in these regions are expected to
drive demand for mezcal.
Segmental
Analysis
The Mezcal Market Outlook, by product type, has been segmented into
joven, reposado, and anejo. In 2019, joven mezcal dominated the overall mezcal
market and is expected to continue will over the forecast period. Joven is less
costly than reposado and anejo. Reposado and Anejo are more costly due to their
lengthy fermentation cycles.
The market has been segmented by distribution channel into store-based
and non-store-based. The store-based segment is expected to rise at a faster
pace than the other segments during the forecast period. A robust distribution
network spanning supermarkets, hypermarkets, and specialty stores has resulted
in the store-based distribution channel's dominance.
Competitive
Analysis
The notable
players of the market are Davide Campari-Milano S.P.A., Bacardi Ltd., Craft
Distillers, Familia, Camarena Tequila, Brown-Forman Corporation, Diageo Plc.,
Pernod Ricard, William Grant & Sons Ltd, Rey Campero and El Silencio
Holdings. The key alcohol manufacturers have witnessed a tremendous spike in
mezcal consumption across the globe. This has resulted in a series of strategic
partnerships through mergers and acquisitions of these small Mexican mezcal
producers to commercialize mezcal beverage across the globe.
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