Rice Milk Market Trends, Growth Potential, Analysis Report, Business Distribution, Application and Outlook
Rice milk is the milk form of rice that is
made from pressing rice between two filter belts by passing through several
rolls. The content of carbohydrate in rice milk is extremely high, this, in
turn, gives a sweet and lasting taste to the milk. The global rice milk market
is expected to garner a notable CAGR during the forecast period.
The growth of the market can be attributed
to factors such as the increasing prevalence of non-dairy-based milk products,
rising adoption of veganism, and a high percentage of lactose intolerant
population. Add to this, the list of health benefits with the consumption of
rice milk is another key factor attracting the attention of the health-conscious
consumers.
Market Segmentation
The global Rice
Milk Market Trends and segmentation is based on the following dynamics:
distribution channel, category, form, type, and region.
By type, the market divides into long
grains and medium & short grain.
By form, the market segments into powder
and liquid form.
By category, the market comprises organic
and conventional rice milk categories. Herein, the conventional segment is
anticipated to lead the charts during the forthcoming years by attaining the
maximum share percentage of the market. The growth of the market can be
attributed to the prevalent usage of conventionally produced rice milk in several
desserts and beverages. However, it is reported that the organic segment hosts
the potential to grow with the highest CAGR during the forecast period due to
the rising preference and shifting inclination of the consumers towards organic
products.
By distribution channel, the market
includes store-based and non-store based sales/distribution channel. The
store-based rice milk segment further divides into convenience store,
hypermarket & supermarket, and others. While the non-store-based rice milk
segment segments into ecommerce and others. The store-based segment is
anticipated to attain maximum revenue and growth during the forecast period,
with the hypermarket & supermarket sub-segment contributing with the
maximum market share. However, the non-store-based segment is expected to
attain the higher CAGR among the two due to the advancing technologies,
evolving consumer lifestyle, and increasing preference of consumers towards
online retailing.
By region, the market includes Asia Pacific,
North America, Europe, and the Rest-of-the-World (RoW).
Regional Analysis
As per the mentioned segmentation of the
rice milk market, the North American region holds the dominant position in the
global rankings. The region holds the maximum share of the market and is
expected to hold on to its standings during the forecast period owing to a
number of key and prominent factors. The growing population base of lactose
intolerant consumers and increasing preference of vegan food & beverages in
this region significantly aids the growth of the North American market.
The growing awareness among the consumers
concerning the unmatched benefits offered by rice milk like vitamin A, rich
source of calcium, and vitamin B is spiraling the growth of the product in the
Asia Pacific region. This is due to the growing willingness among the consumers
herein to lead a healthier lifestyle and have proper eating habits. The Asia
Pacific region is expected to grow with the highest CAGR during the forecast
period. Both China and India are expected to contribute significantly to the overall
growth of the Asia Pacific rice milk market.
The European region is anticipated to grab
a significant Rice
Milk Market Share due to the massive adoption of vegan diets therein. Countries
like the UK and Germany contribute significantly to the overall welfare of the
region.
The RoW scene is driven by the increasing
preference of rice milk as a substitute for traditional dairy milk for the
preparation of numerous products like milk shakes, smoothies, desserts, and ice
creams. The region is expected to witness slow and steady growth progress.
According to the MRFR reports, the global
Rice Milk Market Size is likely to attain a over USD 5,685.44 Million by the
end of 2030 while flourishing at a healthy CAGR of over 13.31% during the
forecasted era.
Competitive Landscape
The global rice milk market comprises
numerous leading players, including Panos brands, LLC, Campbell Soup Company,
Vitasoy Australia Products Pty Ltd, SunOpta, Inc., The Bridge S.R.L, Fine Japan
Co., Ltd. (Japan), Pureharvest, Nature's Choice Pty Ltd, The Hain Celestial
Group, WhiteWave Foods, and others.
April 8th, 2019, Haagen-Dazs
announced the launch of its all new vegan ice cream variety, named Non-Dairy
Chocolate Fudge Frozen Dessert Bars. The product is made up of Belgian
chocolate, cocoa, and chocolate fudge and contains a chocolate coating of
decadent rice milk.
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